Villa Esperanza School
Working through Hunt Design, this design system was developed for Villa Esperanza, a school located in Pasadena, California, with a mission to help students with intellectual and developmental disabilities. This branded signage and donor recognition system was designed for the school’s new campus. The color palette matches the brand identity and integrates with the architectural environment. The solution included building identification, donor naming applications, and a modular donor wall. The donor wall feature, located within the school yard, was intended to recognize donors from all levels of giving, and to be fun and interactive for the children, donors, and visitors alike.
This project process included understanding the design need, developing the concept design, refinement through design development, and producing final artwork + construction documents. The experience included working one on one with the client on the design, working directly with the contractor on bidding, specifications, and finally overseeing the installation.
Typography treatment was developed with considerations for content categories, variable copy lengths, size + legibility, environmental factors, and with the goal of creating a unified system.
Many design iterations were made to explore options in variables such as size, layout, color of sign panels, and the way these affect / interact with typography.
Work with the fabricator included color matching, a visit to the shop where the signs were being made, and on-site sign location.